Summary
In this lesson, students will learn the core concepts of intellectual property, copyright, and fair use as they study their own creative projects and real-world examples. They will design their own logos, weigh the ethics of copyright, learn how to transform and attribute others’ works, and put it all into practice by starting their own portfolio of creative work. This resource helps teachers and students understand complicated legal concepts and how they apply to day-to-day club activities, especially in clubs related to writing, art, journalism, A/V, and other forms of media production.
Essential Question
How can you use someone else’s work ethically and legally within your own to create something new?
Learning Objectives
Understand intellectual property as a creator
Understand the role of copyright laws and who they protect
Snapshot
Engage
Students design personal logos and discuss what could happen if someone else used their work to make money without permission.
Explore
Students build a shared understanding of what intellectual property is and how they see it in everyday media.
Explain
Students discuss how to distinguish between fair use and copyright infringement, and then they begin creating a deck of creative resources for later use.
Extend
In this optional activity, students learn about the court case Naruto v. Slater and debate how AI complicates current copyright law.
Evaluate
Students build personal portfolios to begin showcasing their work, practicing attribution, and putting into practice their creative values.
Materials List
Activity Slides (attached)
TASL Card (attached; about three cards per student)
internet-enabled student devices
Engage
15 Minute(s)
Using the attached Activity Slides, review the essential question and learning objectives on slides 3 and 4.
Move to slide 5 and invite students to design a personal logo. Explain to students that this personal logo should be simple, like a symbol or silhouette, should be unique from other well-known logos, and should include a maximum of two colors.
Have students take out a piece of paper and ask them to sketch a few different design ideas for their logos. Have them focus on quantity rather than quality during this step. Begin a five-minute timer.
Next, ask students to take a few minutes and decide which design they’d like to refine. Move to slide 6. Have students to turn to an Elbow Partner and discuss the prompt on the slide: “Take turns to show and tell your partner which logo design you chose. Explain why you chose your design. How does it represent your personal brand of self expression and the creative identity you would like to grow into?”
Once students have discussed their personal logos, ask them to set aside their designs for now.
Move to slide 7 and encourage students to think about the scenario displayed on the slide: “I took your logo, put it on a sweatshirt, and sold them for 60 dollars each.”
Then ask students to discuss the following questions with their Elbow Partner:
How would you feel if this happened to you?
What can you do about this?
In this scenario, what do you think gives you the right to take action against me? What do you think protects me?
Once students have discussed these questions with their partner, have them share out their thoughts with the whole class.
Move to slide 8 and facilitate a whole-class discussion over the prompts. Explain to students the legal implications of using a copyright protected logo without permission. Let students know that once they create something, like their logo, it is automatically protected by copyright law.
If desired, ask students who would choose to take you to court by a show of hands.
Explore
30 Minute(s)
Move to slide 9 and ask students if they’ve heard the phrase on the slide before (“information wants to be free”). Move to slide 10 and have students read the full quote with the phrase in context: “On the one hand, information wants to be expensive because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.”
Use the Think-Pair-Share instructional strategy to have students take a few minutes to think about and reflect in writing on the prompt shown: “Thinking about the quote and what you have learned so far, what do you think ‘information wants to be free’ means in its full context?”
Once students have had time to write down their thoughts, have them find a partner and share with each other.
Next, invite students to share out what they discussed in their pairs. Move to slide 11 and reference the slide to clarify what quote originator Stuart Brand was discussing at the time.
Move to slide 12 to show students a message that may look familiar. Ask students if they have ever seen this image or one like it. Supply the term “DMCA takedown” if students don’t come up with it first. Tell students that DMCA stands for Digital Millennium Copyright Act.
Help students understand that this message—one they’ve likely come across before in different forms—is an example of legal protection and an attempt to restrict content used without permission. This can happen when a person or corporation finds copyrighted media they own, like a song, movie, or other intellectual property, uploaded to a website like YouTube. The person or corporation affected files a DMCA takedown, and the website removes the content.
Move to slide 13 and provide the QR code or link to your Mentimeter word cloud with students. Ask students to respond to the prompt on the slide: “What counts as intellectual property?”
Give students time to respond. Move to slide 14 and explain to students that intellectual property is any creation—inventions, written works, art, music, etc.—that began as an idea; you can’t copyright a feeling, but you can protect a tangible version like a song, design, or article. Review the examples on the slide. Have students form groups of 3–4 to discuss which words in the word cloud might or might not be intellectual property.
Once students have discussed in their groups, ask them to share out their thoughts.
Move to slide 15. Remind students that that the personal logo they created earlier is considered intellectual property. Ask students what else they’ve created recently that might be considered intellectual property. Then ask them if they’ve used or transformed something created by someone else (like a drawing or photograph).
Have students discuss with their same small groups their responses to these questions. Invite students to share their thoughts with the whole class.
Move to slide 16 and begin to define copyright with students. Review the eight categories of copyrightable work on the slide:
Literary
Musical
Dramatic
Choreographic
Visual art
Film
Architecture
Sound
Point out which of these categories encompass the work your club or class most often works with. Consider providing different examples of such works to help them understand how the concepts you’ve been working with so far can apply to them as club members.
Move to slide 17 and tell students that copyright protects all original works equally, regardless of quality or purpose. Reiterate that, by this principle, they legally own all the work they create in your club and for school.
Move to slide 18 and ask students to take out a piece of paper. Review the Sketchnotes strategy and invite students to sketch notes about the upcoming video, both taking notes and visually enhancing ideas with lines, shapes, dots, arrows, colors, diagrams, etc. Encourage them to focus on the key points and main ideas.
Move to slide 19. Play the video on the slide for students: Copyright, Exceptions, and Fair Use: Crash Course Intellectual Property #3.
Once they have watched the video, encourage students to take a few minutes to look over their notes to add final thoughts or embellish existing sketches.
Move to slide 20. Invite students to respond at the bottom of their notes to the question on the slide: “What piece of knowledge do you think is or will be most useful to you?”
Explain
35 Minute(s)
Ask students, given what they’ve learned so far, if they would consider using someone else’s work without permission stealing. Move to slide 21 and ask students what the difference between stealing someone else’s work and transforming it might be
Ask students how they would define the word “transform” in this situation.
Make sure students understand that transforming work is acceptable under copyright law given it meets a certain standard; this is called fair use.
Move to slide 22. Go over the four factors on the slide to help students understand what to consider when determining fair use. If needed, reference these talking points:
Why are you using it?
If you're using it for school, a project, or to teach or comment on something, that’s usually fair. Example: Making a video essay about a movie and using short clips to explain your points.
What kind of thing are you using?
Part of something already published (like a book or song) is fairer to use than something unpublished. Something factual is fairer to use than something from a fictional or creative work. Example: Quoting a news article rather than copying a comic strip.
How much are you using?
A small part is better than a big chunk. Only use what you need. Example: Using 10 seconds of a song in your podcast intro rather than the whole track.
Will it hurt the original creator’s money or audience?
If your version replaces theirs or stops people from buying it, that’s a problem. Example: Remixing a song you like and uploading it to YouTube rather than uploading the original song.
Move to slide 23. Go over the two golden rules on the slide. Encourage your student creators to respect and follow them.
Golden rule #1 asks students to treat others how they’d like to be treated in matters of responsibly referencing and remixing others’ work.
Golden rule #2 serves to remind students that the real-life enforcement of IP and copyright laws often depends on who ultimately owns the IP in question. In other words, a student who uses a picture of Mickey Mouse in an art project is more likely to run into trouble than a student who uses a picture of a lesser-known character from an independent animation studio.
Move to slide 24 and pass out three of the attached TASL Card templates to each student. Go over what TASL stands for:
T: Title
A: Author
S: Source
L: License
These cards are tools to help students find and catalogue resources they can reference and transform in their own work.
Move to slide 25 and review an example of a completed TASL card with students.
After reviewing the example, move to slide 26. Depending on the content of your class, direct students to websites, books, magazines, and other classroom resources available to use to gather information. Make sure students are researching content that is relevant to your class. For example, art clubs or other visual media clubs may benefit from art or design references in books and magazines.
Consider directing students to the Creative Commons Openverse portal to find CC-licensed works.
Give students time to find and review resources and gather different sources of information like articles, pictures, podcasts, music, and videos. Make sure students gather enough information to fill out three TASL cards apiece.
Optional Extend
30 Minute(s)
Move to slide 27 and display the photo of the monkey selfie. Briefly explain that in 2011, a wild monkey named Naruto took this selfie with a photographer’s camera and remote shutter. The photographer, David Slater, set this up by acclimating a group of monkeys to his presence and equipment.
Move to slide 28 and review what happened next with the selfie. Explain that Slater published the photo, which then became a viral success. Wikipedia shared the photo on Wikimedia Commons because they believed it to be in the public domain. According to Wikipedia, Slater did not own the photo because he did not physically take it with his camera. The photo would normally belong to the person who physically took the selfie, but since Naruto is a monkey, Wikipedia did not believe she would be able to own intellectual property.
Move to slide 29. Ask students to turn to their Elbow Partner and discuss the questions on the slide:
Are Wikipedia’s claims true? Who owns the photo?
Who do you believe should own it?
Move to slide 30 and explain the results of the case to students. Tell students that Slater sued Wikipedia. He argued he should own the photo since he set up the conditions for Naruto to take the picture. In response, PETA sued Slater on Naruto’s behalf, claiming that the monkey itself should be able to own the copyright on the picture it took. Mention that any proceeds PETA won from the case were planned to go to environmental conservation for Naruto’s forest habitat.
Move to slide 31 to continue reviewing results of the case. The U.S. Copyright Office ruled that: 1) Slater does not own the picture since, despite bringing about the conditions for the picture to be taken, he did not take the picture itself; and 2) only humans can own copyright. As a result, the photo is currently considered public domain—free for anyone to use.
Help students understand that copyright currently requires human authorship. Move to slide 32 and lead students to consider the “gray areas” by prompting the following questions about AI:
What do you think about art or writing made with AI?
Can you own something made by AI?
Should AI creations be labeled?
Should everything posted online be fair game for AI to reference and remix?
Once students have had a few minutes to think about these questions, have them discuss the questions in a small group.
Evaluate
15 Minute(s)
Move to slide 33. Remind students that they are creators and encourage them to be intentional with what they make and when they use what others make. Reinforce the importance of creators having values such as respect, curiosity, and creativity. Facilitate a whole-class discussion by asking the question on the slide: “Considering what you have learned about ethics, respect, and creativity so far, how will that knowledge change how you make and use different works?”
After a brief discussion, move to slide 34 and invite students to start their own portfolio. Have students set up a portfolio by walking them through the following steps:
Navigate to canva.com.
Select create, then websites.
Choose the portfolio website option.
Select a template.
Move to slide 35 and have students begin creating their portfolio. First, ask students to make a title page that includes their personal logo, type of work they do (such as journalism, 3D art, etc.) and their name. Also, as an option, invite them to include a tagline. A tagline is a phrase or slogan the portfolio owner includes about themselves to encompass the skill on display, comparable to a social media bio. It should go somewhere on the title page.
Once students have created a title page, move to slide 36. Have students add to their new portfolios one piece of work they have completed for the club so far. Ask students to include the following:
A photo or visual representation of the piece. If they wrote an article, have them add the text or a screenshot of the featuring page.
A brief explanation of their creative choices in regards to the piece.
An attribution if the piece incorporates or transforms someone else's work.
Encourage students to add as many works as they would like to their portfolio. Help them understand that this portfolio should be used to document all of their creative works and can help them in the future with career opportunities, interviews, and preserving and showcasing creative work.
Follow-Up Activities
This lesson is part of a series of flexible curricula intended for student media clubs (such as journalism, art, or A/V clubs). Feel free to use this activity by itself or with others in the Journalism Club Collection.
Research Rationale
Resources
[@vidIQ]. (2024, September 26). Everything you NEED to know about NOT getting a copyright claim! [Video]. YouTube. https://www.youtube.com/watch?v=z6sOGNjOmVU
CrashCourse. (2015, April 23). Introduction to IP: Crash Course Intellectual Property #1. YouTube. https://www.youtube.com/watch?v=RQOJgEA5e1k
CrashCourse. (2015, April 30). Copyright Basics: Crash Course Intellectual Property #2. YouTube. https://www.youtube.com/watch?v=Tamoj84j64I
CrashCourse. (2015, May 7). Copyright, Exceptions, and Fair Use: Crash Course Intellectual Property #3. YouTube. https://www.youtube.com/watch?v=Q_9O8J9skL0
K20 Center. (n.d.). Collaborative word clouds. Strategies. https://learn.k20center.ou.edu/strategy/103
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K20 Center. (n.d.). Think-pair-share. Strategies. https://learn.k20center.ou.edu/strategy/139
K20 Center. (n.d.). When “Journalism Kids” Do Better: A Research Assessment of Secondary and Postsecondary Achievement and Activities. Literature Review. https://learn.k20center.ou.edu/literature-review/4897
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[ricardquin]. (n.d.). The Scream by Edvard Munch (Spongebob parody). Redbubble. Retrieved July 24, 2025, from https://www.redbubble.com/i/poster/The-Scream-by-Edvard-Munch-Spongebob-parody-by-ricardquin/107453110.LVTDI
Slater, D. Macaca nigra self-portrait large. [Photograph]. Wikimedia Commons. https://commons.wikimedia.org/wiki/File:Macaca_nigra_self-portrait_large.jpg
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https://learn.k20center.ou.edu/strategy/165
https://creativecommons.org/share-your-work/cclicenses/